In 1956, the WSB stations moved into the noted "White Columns" building, designed and built according to the Colonial Revival style, a defining characteristic of Atlanta architecture.
They would remain there for 43 years, until a much more modernist concrete and glass facility was built adjacent to it (on the same property) in 1998.
RTV programming was replaced with Me TV on June 1, 2011.
WSB-TV first began broadcasting on September 29, 1948, originally broadcasting on channel 8.It is the second-oldest station south of Washington, D.The station maintains studios and offices at the WSB Television and Radio Group building on West Peachtree Street in Midtown Atlanta; its transmission tower is located on the border of the city's Poncey-Highland and Old Fourth Ward neighborhoods.WSB-TV is the flagship television property of the Cox Media Group subsidiary of Cox Enterprises, which has owned the station since its inception in 1948.Cox also publishes The Atlanta Journal-Constitution and owns sister radio stations WSB (750 AM), WSB-FM (98.5 FM), WSBB-FM (95.5 FM), WSRV (97.1 FM) and WALR-FM (104.1 FM) — all of which are based out of WSB-TV's studio facilities.
On cable, the station is available in standard definition on channel 3 on Comcast Xfinity and channel 2 on Charter Spectrum, and in high definition on Xfinity channel 803 and Spectrum channel 702.The station was originally a primary NBC affiliate, owing to its radio sister's longtime affiliation with NBC Radio.It also carried some ABC programming (from 1949, shared with WAGA-TV, channel 5) until WLWA-TV (channel 8; now WXIA-TV, channel 11) signed on in 1951. From infants to the elderly, it affects people in all stages of life.Many more survive violence and suffer physical, mental, and or emotional health problems throughout the rest of their lives.At that time, its present channel 2 allocation was licensed to the Journal's rival newspaper The Atlanta Constitution, who had a construction permit for WCON-TV there. At the time, the Federal Communications Commission did not allow one entity to own two television stations in the same market. The merged station operated under WSB-TV's license but used the stronger channel 2.