As a result, most Latinas that I interview say that their husband is the head of their household.
Further probing often paints a different picture; but the pretension is always to uphold the male’s position of dominance.
In the exchange Danny’s character sheds a tear, at which point the brother comments in a comical fashion “Latinos!” I laughed at that when I saw the movie for the first time in the theater, and I laughed again yesterday. I remember my father telling me as a child not to cry because “men do not cry.” Men may not cry in other cultures; but Latino men have trouble separating themselves from those darn Latino emotions. There is another trick that we use to counter the portrayal of being sissy.There is a fine line between Machismo and male chauvinism.One thing is to pretend that the man is always in charge; while a very different situation is to actually have a man dominating a woman.Is this communication preference limited to Hispanic consumers? And it does not apply to all Latinos either; but I am a market researcher, and we are in the business of generalization. In a prior post I gave some examples of this phenomenon.
Here I would like to expand on the subject and explore how this communication style works in the digital world of social networking.I have written before about how Latinos prefer to interact at an emotional or spiritual level.Achieving this heightened level of communication means going further than the articulation of words and connecting by relying on information that transcends the spoken language. are more likely than non-Hispanic consumers to rely on non-verbal communication and gut feelings in almost every interpersonal encounter.In my interviews with Hispanics I have witnessed many instances of Machismo crossing over to the realm of chauvinism; but those cases exists across all cultures. Hispanic community despite the fact that Latinas in this country have managed to move away from the cultural tendencies of .The Machismo that I feel is unique to the Latino community is the cultural acceptance of the by both males and females that the man is actually in charge. Why then do we continue to ensure that machismo stays alive by exaggerating the male manliness in the Hispanic behavior? We rely on Machismo because we (Latino men) are too emotional.Canoga Park Alabama Street is a predominately Hispanic street gang in the west San Fernando Valley in the City of Los Angeles.