Finding potential dating partners is at most a minor element of the social media experience Very few social media users say that finding potential romantic partners or people to date plays a role in their use of these sites—overall more than eight in ten (84%) do not use these sites for that purpose at all.
63%) while parents are more likely than non-parents to say that connecting with old friends is a major reason behind their use of these sites (56% vs. Compared with keeping tabs on current friends or old acquaintances, users place much less emphasis on using social platforms to make entirely new friends—just 9% say this is a major reason they use these sites, and 57% say that it is not a reason at all for their online social networking activity.
Groups that are more likely than average to use social media to make new friends include men (12% say that making new friends is a major reason for using these sites), African Americans (15%), those who have a high school diploma but have not attended college (16%) and those with an annual household income under ,000 (18%).
This list is not methodologically or disciplinarily organized. In WWW '07: Proceedings of the 16th international conference on World Wide Web, New York, NY, USA, 2007 (pp.
There is work here from communications, information science, anthropology, sociology, economics, political science, cultural studies, computer science, etc.
Example social network sites researched include: Friendster, My Space, Facebook, Orkut, Cyworld, Mixi, Black Planet, Dodgeball, and Live Journal. Bonneau, Joseph, Jonathan Anderson and George Danezis. To be presented at the 2009 International Conference on Advances in Social Network Analysis and Mining, 2009.
The research contained below is focused specifically on social network sites (or "social networking" sites). Online Social Networking as Participatory Surveillance. Bonneau, Joseph, Jonathan Anderson, Ross Anderson and Frank Stajano. Eight Friends are Enough: Social Graph Approximation via Public Listings.
And while connecting with public figures has a relatively modest impact on users across a range of groups, both African Americans and Latinos show more interest in this activity than white users.
One in ten black social media users (10%) and 11% of Latinos say that reading comments from public figures is a major reason for using these sites (compared with just 3% of white users).
These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools.
Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.
About this survey The results reported here are based on a national telephone survey of 2,277 adults conducted April 26-May 22, 2011.