As a new user, my profile is given prime place in the gallery of fresh young meat for the taking. A few are from the same persistent man, who tells me he “just wants to talk to me” because “it’s refreshing to see a genuine person on here and not some troller”.He sounds lonely – his family is away in the countryside and he works in London Monday to Friday, longing for someone to “share a glass with”.
Rachael Pells Ashley Madison isn’t the only option for online cheaters.Within seconds of joining the 1.01 million “genuine” users of for “investigation”, I have nine new messages from potential suitors and 25 profile views.Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.Never lie about your age or what you do for a living.Priming myself not to lie or deceive, I set up a profile.
I hit the first hurdle when both usernames Naughty Boy88 and Naughty Boy1988 are taken.
I’m also dismayed to find that Naughty Boy69 is also unavailable. Two hours later my inbox is still ringing hollow – not a single response.
Testing if the experience is gender-specific, I coax a female colleague (see right) into signing up to a rival site. On a separate account, posing as a woman, I get chatting to a male user.
Aping a provincial nightclub, women are granted full use of the site free of charge, while men have to pay. I can’t help but wonder why he didn’t just sign up for the Affair Guarantee Package of 2,000 credits at a reasonable £229.80.
While I um and ah about forking out another wedge, the messages start to arrive.
"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.