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We're told that many of the best business ideas are developed in the pub, and this is where we were in 2006, mulling over the changing perception of online dating sites and their increasing popularity in urban areas, when we came up with the idea for Muddy Matches.Since then, the site has gone from strength to strength, with thousands of people from the UK and Ireland joining every month and many thousands of success stories.

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We are a member of the Online Dating Association (ODA) which was set up to ensure high standards of behaviour by dating service providers serving the UK.The ODA Code of Practice is binding on members of the Association.The ODA monitors enquiry and complaint levels and the issues complained about.It can intervene if it sees worrying trends or serious matters of concern. Whilst our team has expanded over the years, we're still a family-run business, operating out of a converted barn on a farmyard in Northamptonshire, and pride ourselves on our friendly customer-service and the fact that we are the only independent dating site for genuine country-minded people.

Whatever you are looking for, we wish you luck on Muddy Matches!

With a free e Harmony membership, you’ll be able to take our Relationship Questionnaire, receive the Book of You – a complimentary personality profile that’s unique to you – see your matches, and send and receive smiles and icebreakers from people you’re compatible with.

It’s a great way to get a feel for what we’re all about, for free! Well, we’re not like those other free dating websites with dating profiles that anyone can set up in seconds; our Relationship Questionnaire helps us to really get to know you and pair you with matches who will be exactly the right fit.

Our goal is simple: to add love, romance and fun to the lives of single people.

We're one of the oldest and best-known dating communities on the web, and we have a unique, and very popular, secret weapon our intelligent two-way matching feature.

Don’t worry; we still have the numbers – 4 million UK members to be exact – but unlike some other online dating sites, we won’t make you search through hundreds of pictures and profiles to try and find someone you like.