He mentions how you're about to learn the secrets, but the sales letter is full of bullet points that only tease the reader with benefits the "secrets" will give them.
It’s more about how to understand women and less “personal development” advice. Can a lonely, single guy really improve his “game” with women, simply by reading an ebook?
David De Angelo, real name Eben Pagan, is the man behind “Double Your Dating” – a series of informational products on how to single men become masters of seduction. Yes, we were prepared to like this one, and wanted to give it a 0 / 5 on our snake-oil scam scale. Eben Pagan is a well known internet marketer who calls himself “the guru entrepreneur.” He makes millions of dollars selling info-products like Double Your Dating. This guy is admittedly one of the very best at sneaky marketing tricks so people pull out their wallets.
His dating empire reportedly pulled in a good million per year, although he sold it recently to focus on his business-growth products.
Dissect this sales letter & you'll see why it did so amazingly well.
Honestly, the whole book is basically telling you to hit on as many women as possible, be confident, be funny, and that’s about it. ” From Mike – “I liked it – but not because it was helpful.
I thought it was funny that you can make money with a book like this.” Different women are attracted to different things.
We’ve made their names anonymous to protect them from embarrassment: – Mark A student, wants more dates. – Paul Unemployed, wants his ex-girlfriend back or at least wants to make her jealous.
– Lenny A self professed “ladies man”, thinks he knows it all when it comes to women. We gave each of these men a copy of “Double Your Dating” and let them get access to their choice of 2 other products.
And different men have different styles and strengths.
We didn’t like how generalized and unspecific the strategies were.
others the massive opportunity that is, selling information products online.