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Another survey was carried out among 7th grade students in America, which is known as the Precaution Process Adoption Model.

According to this study, 69 percent of 7th grade students claim to have experienced cyberbullying and they also said that it is worse than face to face bullying.

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Observers have noted a range of positive and negative impacts of social media use.Social media can help to improve individuals' sense of connectedness with real or online communities, and social media can be an effective communication (or marketing) tool for corporations, entrepreneurs, nonprofit organizations, including advocacy groups and political parties and governments.According to Nielsen, Internet users continue to spend more time on social media sites than on any other type of site.At the same time, the total time spent on social media sites in the U. across PCs as well as on mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011.This increase is because of the smartphones that are now in the daily lives of most humans.

Some social media sites have greater potential for content that is posted there to spread virally over social networks.ARPANET, which first came online in 1969, had by the late 1970s developed a rich cultural exchange of non-government/business ideas and communication, as clearly evidenced by ARPANET#Rules and etiquette's "A 1982 handbook on computing at MIT's AI Lab stated regarding network etiquette," and fully met the current definition of the term "social media" found in this article.Usenet, which arrived in 1979, was actually beat by a precursor of the electronic bulletin board system (BBS) known as Community Memory in 1973.Geo Cities was one of the Internet's earliest social networking websites, appearing in November 1994, followed by Classmates in December 1995, Six Degrees in May 1997, Open Diary in October 1998, Live Journal in April 1999, Ryze in October 2001, Friendster in March 2002, Linked In in May 2003, hi5 in June 2003, My Space in August 2003, Orkut in January 2004, Facebook in February 2004, Yahoo!360° in March 2005, Bebo in July 2005, Twitter in July 2006, Tumblr in February 2007, and Google in July 2011.These social media websites have more than 100,000,000 registered users.